Two

On Sunday night the next stage of Freeviews marketing campaign begins, with another roadblock advertisement across all 5 free to air networks at the same time. Freeview deployed the same concept when it hit TV screens last year. This Sunday at 6:29pm the new 60-second promo will air across Seven, Nine, TEN, ABC and SBS simultaneously. The promo, built around why we love TV promises some of the memorable free-to-air TV moments that Australians have ever witnessed across the years. It will be designed around moving vignettes, from historic and world-changing events to favourite characters, with drama-filled scenes and moments in sport. Everyone has their favourite TV moments or remembers a time when they were absolutely glued to the TV this reminds us all of why we love our free TV, said Freeview CEO Robin Parkes. Weve captured some of those moments Im sure people will have their own favourites too. The campaign coincides with the arrival next week of Freeview-endorsed digital TV equipment in retailers nationally. In a recent interview with TV Tonight, Parkes added, Its a new ad focussing much more on the content. The first ad went out very information heavy -EPGs, no contracts or fees. This is all about the love of TV. It will run as a roadblock at 6:29 and then every night it runs for a month and then theres a 30 second ad which tells you what you have to do to get a set top box or high definition TV. And it drives them into a store to speak to their retailer. Were not …

{ 4 comments }